Antonella Grana is the owner of AidA Marketing & Formazione. She is a strategic alliance manager and she is also the president of Progetto Re-Cycle a non- profit organization focused on the cultural aspects of recycling .
Here are some eye-catching parts from Antonella Grana.
SUKONNA: Tell us about you.
Antonella Grana: Hi, I’m Antonella Grana. I was born not far from Venice, Italy. I am 53 but I feel 35! I studied Literature and Foreign Languages (English and French) and I was supposed to be a teacher. I was indeed for some years but I was of a different kind.My real passion was marketing and business, but, again with a different perception
SUKONNA: What is your mission?
Antonella Grana: Integration, that’s the key point of my mission. Integration of marketing and selling, business and culture, training and counseling.
SUKONNA: What is your area of expertise and why is it so important?
Antonella Grana: It is connected with integration. To aggregate what at first sight is difficult to aggregate, work both on cultural/humanistic and technological aspects to find out shared solutions for the company.
My characteristic is the ability to integrate the various business aspects, and let people talk. I develop this working both with management, or business owners, and staff. I usually work for SMEs and the main obstacle that I often face is the lack of “soul” or company identity. Therefore I start from “inside” the company to build up a reinforced company identity .
SUKONNA: How do you set goals and stay productive?
Antonella Grana: I can work even at night. When I want to achieve something nobody can stop me, I love what I do. I must confess that I am a “night owl” and I need at least three cups of coffee to wake up in the morning.
SUKONNA: What makes you happy?
Antonella Grana: My husband, my family and my cats.
SUKONNA: What has been your biggest challenge so far with running your career?
Antonella Grana: Make people understand that we can talk about “business culture” and that you can find a balance between profit and ethic. This is the reason why I started Progetto Re-Cycle, we need a different perception on business. And guess what. I have found a lot of people working on the same idea.
SUKONNA: How did you overcome these challenges?
Antonella Grana: Talking with my husband, friends and listening to other people.
SUKONNA: How do you keep motivated through difficult times?
Antonella Grana: I don’t know how but I know I can.
SUKONNA: Who inspires you?
Antonella Grana: Everybody can inspire me, depending on the situation.
SUKONNA: What is your biggest achievement?
Antonella Grana: Mmmmm …..maybestill to come. When I start considering something my biggest achievement, here we are: there’s something bigger!
SUKONNA: What advice would you give to other women?
Antonella Grana: We are not in competition with men. Simply we don’t need to compete. We are different and we do not need to pretend to be men.
SUKONNA: What is your future plan?
Antonella Grana: Very near future. Some holiday please!
SUKONNA: Before we finish taking your interview, we would like to ask you about your Favorite Quotes.
“After all, tomorrow is another day.”
SUKONNA: Thanks a lot, Antonella Grana for sharing your story with our readers!
Antonella Grana: Thanks SUKONNA!